Alta Carta | The Alternative for the Playing Card Collector |
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There are several ways to bring a commercial on a playing card. The most common form is to reproduce to company logo on the back side of the card or in other ways advertise for a product. This kind of advertising is the cheapest because the card pattern can be used without any modification.
Another way is in slightly changing the original pictures that they include a message. For example the sword or other objects can be replaced by something the court cards advertise for. A step further is when a company completely redesigns the pattern. Here there a two groups. First the card pattern still resembles an original and second it was entirely designed from scratch. Especially these types of games can be most interesting for collectors. They are quite unusual and have a limited edition. Often they are quite artistic and appealing. Rather rare are commercial messages directly on the card pattern but without changing it. White spaces on the from side are used to add a text.
Even though in the last shown examples (Kennedy, the two breweries, the magazine and recycling) are clearly advertisements, these cards are also so called "non standard cards". They belong to both categories.
But before I continue to the next chapter I want to say something to collectors of advertisements on the back. There are collectors who specialised on certain motives like breweries, financial institutes or air lines.
The last example in this chapter shows an original packed and still factory sealed bridge game from the year 1939, that was sold in auction at eBay. The tax stamp is still intact. This deck found a new owner for incredible US$ 1,225.oo. With this I want to say that there are also serious collectors of advertising cards. Games with the Coca-Cola logo belong to the most wanted ones.
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Non Standard Cards